Here are some notes from a SEO presentation I attended. It's always worth knowing that the basics still matter.
These days, only one search engine matters. So make the Googlebot's job easy.
Take a look at Google Web Tools errors and page speed reports. If Google cares, so should you.
Speed matters; faster is better. Not just because bots rank fast sites higher, but because slower sites increase user bounces, and Google knows when users bounce.
GZip and minify everything; even third party stuff.
Deliver assets (imgs, .js, .css) from cookie-less domains.
Set far-future expiry and expire etags / last modified header.
Content higher on the page is more important.
In URLs, content after the ? is parsed, but not after the #.
The same content (a page) should have one and only one URL. Title tags should be unique per page throughout the site; description tags too.
In titles, the first words should be the most important ones. Therefore, keep your branding at the end of your title; a straight-up search for your brand is probably already going to turn up your site. Use dashes, not pipes, to separate words in titles; they are joiners, not separators. Think of a pattern like "description" then "keywords" then "brand". Imagine a blank sheet of paper with only your title tag; does it reflect what the web page shows?
Image alt attributes are still useful for SEO. (Not to mention for accessibility!)
In links, use rel="prev/next" if appropriate for a set of links.
Search engines generally ignore forms - this includes your navigation drop-down menus. Navigation should be text - available without JS or CSS.
File names matter; uses dashes to separate words.
Serve the same content to visitors as to search engines.
The meta description isn't used much in page weight, but it does feed content to the Google Search results.
It was a sad day for those in SEO when Google stopped sharing incoming search keywords. If your site has its own search engine, you can use those results to find out what people are looking for on your site.
Keep an eye on your server error logs for 404, 301 errors and the like. If the page is just obsolete, it's best to pass any Google-juice that they had on to working (and appropriate) URLs.
I recently un-installed my second art show, and I wanted to share some of my learnings and thoughts from it. These art shows are monthly rotating displays of art made by Getty Images employees; not the professional photographers (though there are several regular folks who have photography hobbies at Getty). For my second show, I was invited to put up work from my recent "Screenprinting on Glass" class, which I take at Pratt Fine Arts in Seattle.
This is a Native American style raven image, screenprinted with red enamel onto black glass. I didn't like the results when it first came out of the kiln, so I cut the glass into strips and staggered them a bit before capping it with clear glass and re-firing. The second firing did a much better job of demonstrating the flexibility of glass. After the piece was up for about a week, a colleague bought this piece - hurray!
Art Show Tips:
If it's for sale, just put the price right out there. Don't make interested buyers ask, or let them think "if I have to ask about the price, it's too expensive". Unless you put bright yellow pricing-gun stickers all over, pricing information isn't going to offend anyone.
Flat glass art such as the above is amazing as it is. It doesn't need framing to stand out - and doing so will just cover up the inherent coolness of the media. If possible, build hanging or stand-up affordances right into the piece.
Post a brief biography of yourself and your "artist's statement" as well as a description of the process for your art. This will give even shy visitors some information about why your pieces are interesting.
I don't have an Etsy site (well I do, but I don't keep it up-to-date). But if I did, I would have printed up some takeaway cards on Moo to point people to the Etsy site.