Good and Bad Podcasts.
I used to have a very long commute to work, and I started listening to podcasts to pass the time. I discovered one very good web design podcast, and one very bad web design podcast.
The very good web design podcast is the BoagWorld podcast - it's got a lot of things going for it. Number one, it's done by a couple of British guys. Americans love listening to British accents - everything sounds so much more clever in a British accent. It's entertaining, and chock full of useful content such as tips, reviews, and web-news. Thank you, Paul Boag!
The curious thing about these diametrically opposed podcasts is that how each one has affected how I perceive each podcaster personally and professionally. I'll visit the Boagworld site occasionally to check out the forum or read the post. But I avoid Diaz' site, and generally discount his other articles because I just can't think of him as anyone but "that damn podcast burper." Bleck. I guess the lesson here is that it can seriously hurt your reputation and branding to release a poor product, even if it's in a different medium than your original.
Tags: internet marketing