Pew Pew Laser Blog

Pony Up Slackers.

Over in the left side navigation, I've put up a few new links recently. I'll be expanding the articles section with some of the techniques I've discovered in the future. But for now, I'd like to draw your attention to the "Free High Quality Icons" link - this will take you to my Icon Buffet Landing Page. A landing page is a webpage designed to drive visitor actions such as purchasing or signing up for something. This page contains several good elements designed to get you to sign up for the Iconbuffet service.

• I answer the visitor's question of "What's in it for me?" Free icons of course, for websites and applications; for favicons and branding. In any marketing call, it's important to remember that you must appeal to the visitor by solving one of their problems, not by
• One eye catching call to action - the giant 'click me' button. It's an orange button too; orange has consistently proven to out-perform other button colors.
• I answer a common visitor objection about too much email.
• I've even got an interactive slide show (some unobtrusive JavaScript, thank you) where the visitor can see what they could get by signing up. This is rather like when a car dealership mails you some kind of scratch off ticket. Any kind of action is likely to encourage the desired outcome.
• I repeatedly mention the price. (It's free.) Tom Peterson always got attention by saying "Free is a very good price."

I notice that I have made a few common landing page mistakes here - I'll have to address those in the future. Briefly:

• I should strip the header and sidebar. Visitors are like butterflies, easily distracted.
• Too much space is wasted by the header and sidebar. Hmmm... My call to action button isn't even above the fold!

You all had better sign up now. Seriously, I need the referral bonuses. Next week I'll bring on the guilt.

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