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When to Use a Split (or AB) Test.

2.26.2008

Hey marketeers; here's a little blog on page optimization and testing. Are you wondering whether to do a split page test or a multivariate test? These are the situations where split testing is appropriate:

All other situations really do call for multivariate testing. You can get a lot done by using multivariate (not full-factorial) testing.

Remember that any testing campaign should be run for a minimum of two weeks. Doing so is a critical step to smooth out traffic spikes due to the season and statistical anomalies.

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Tags: landing-pages marketing optimization

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