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Don't Start Your Own Web Site.


Do you have a homemade or craft item that you'd like to sell online? Are you thinking of setting up your own website to sell it? Don't. Odds are, it'll about as effective as arranging your wares on a card table on the sidewalk outside your home.

Go where the shoppers are. Use, say, Etsy. Or eBay if you must. Sell your stuff where people are already looking to buy something similar. This is akin to setting up a booth at Saturday Market. (Or in front of San Francisco's Ferry Building, or Seattle's Pike Place Market.)


Tags: economics marketing

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