GoDaddy's Superbowl Ads.
GoDaddy's Superbowl ads are a 4 year old incident turned into a multimedia campaign. I really wish they'd just get over it.
Outlandish CEO Bob Parsons has said these ads are effective at driving traffic to the GoDaddy site. But I wonder how much of that traffic is converting traffic. How many of those folks who came to the site to see boobies also end up registering a domain or buying web hosting services? Is there really a large segment of the population who wants to see boobies and buy domains, but aren't satisfying their boobie-seeing-desires elsewhere on the internet?
I also find the ads tasteless and irritating. The only values these ads promote are traditional beauty; often at the cost of intelligence. What cachet is there to being a GoDaddy girl?
GoDaddy had better hope that irritated female web developers are a small segment of their actual customers. As a current customer, I'm considering voting with my wallet. What domain registration, and very cheap hosting, can you recommend?
Tags: marketing web-hosting