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GoDaddy's Superbowl Ads.

2.13.2010

GoDaddy's Superbowl ads are a 4 year old incident turned into a multimedia campaign. I really wish they'd just get over it.

Outlandish CEO Bob Parsons has said these ads are effective at driving traffic to the GoDaddy site. But I wonder how much of that traffic is converting traffic. How many of those folks who came to the site to see boobies also end up registering a domain or buying web hosting services? Is there really a large segment of the population who wants to see boobies and buy domains, but aren't satisfying their boobie-seeing-desires elsewhere on the internet?

I also find the ads tasteless and irritating. The only values these ads promote are traditional beauty; often at the cost of intelligence. What cachet is there to being a GoDaddy girl?

GoDaddy had better hope that irritated female web developers are a small segment of their actual customers. As a current customer, I'm considering voting with my wallet. What domain registration, and very cheap hosting, can you recommend?

katrinarr katrinarr

I agree. They were tasteless and made us turn the channel when they came on. I realize not all things should be child friendly, but that seemed way beyond!

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Tags: marketing web-hosting

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