The Human Brain.
Here are two articles that talk about how the human brain just isn't quite up to snuff in some ways.
- 6 Logical Fallacies That Cost You Money Every Day: This article is spot on. Unfortunately, it's also chock full of profanity. If you don't like that sort of thing, or would like more detail, check out The Science of Fear. Otherwise, ye be fairly warned, says I.
- Accept Defeat: The Neuroscience of Screwing Up: This Wired article is quite interesting, and has just a we bit of cursing. It goes into detail about how scientists can commonly but stubbornly perceive unexpected results in their experiment's data, not as new discoveries, but as flaws in their methodology. It also talks about how a key to understanding inconsistencies and devising solutions is in discussing the situation with both layman and expert colleagues.
But hope is not lost. Once you realize the deficiencies in the brain of every human being, you can change your own behavior. Slow down, take a deep breath, and really engage those higher brain functions.
Tags: economics psa