Pew Pew Laser Blog

Rich Media Advertising.

Here are some advertising techniques in rich media (video clips) that irritate me.

• Don't show the same advertisement multiple times during a single video. By the end of the clip, I'll hate your product.
• Don't show ads on top of the video that I'm trying to watch. They often appear over subtitles or something else that I'm trying to look at.
• Keep an eye on the playback experience. Give me an option to switch to a low resolution version of the video - not everyone has a good broadband connection. And if the playback chugs, take a good buffering pause to ensure that one pause for buffering is enough.

Permalink