Pew Pew Laser Blog

What Optimization Testing Can Do.

Optimization - testing to find out which elements drive desired visitor actions - can do a lot for your web pages.

• One of the most obvious benefits to optimization testing is to find out what your page's conversion rate is. And you can find out when that conversion rate drops or increases.
• A good optimization tool can can tell you what segments - specific niches of visitor traffic - exist within your overall traffic.
• Testing can tell you if those expensive Flash pieces are, in fact, more effective than their static counterparts. Wouldn't it be nice to justify those costs, or to know if you could get better results with something cheaper?
• Most importantly, testing will tell you what is most appealing to visitors; what content changes will drive visitors to conversion actions. How can you possibly know what your visitors like without testing your assumptions?

Ready to start? Very good. If you've got no money, Google has a free optimization tool. Of course, my company has an optimization tool too.

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