What Testing and Optimization Can't Do.
Last time, I talked about what optimization testing can do for your site. Now, I'll talk about what it can't do.
- It can't generate new traffic for your site. But optimization testing can help you do more with the traffic that you do get.
- It can't get your web site / IT organization / content management system in order. Testing will require at least one change to the page; and optimization testing can't make a web development team more responsive.
- It can't clarify your web site's marketing objectives. It can tell you how well existing objectives are being met.
Tags: marketing optimization