Pew Pew Laser Blog

What Testing and Optimization Can't Do.

Last time, I talked about what optimization testing can do for your site. Now, I'll talk about what it can't do.

• It can't generate new traffic for your site. But optimization testing can help you do more with the traffic that you do get.
• It can't get your web site / IT organization / content management system in order. Testing will require at least one change to the page; and optimization testing can't make a web development team more responsive.
• It can't clarify your web site's marketing objectives. It can tell you how well existing objectives are being met.

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