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The Seattle Sounders Game Refund.

7.10.2010

A few months ago, the Seattle Sounders promised a refund to their season ticket holders in apology for a truly awful game. I got to thinking whether a refund (credit for a game next season) was the best way to apologize to the fans.

This kind of refund could set a dangerous precedent - that fans shouldn't have to pay for a game when their team lost. People often prefer goods to cash prizes. On the other hand, if we'd all gotten free hats valued at the cost of a game, we'd each have a tangible reminder of that bad game.

But I've had a little epiphany. The refund isn't about sending a message to the fans; it's about sending a message to the players.

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Tags: economics sounders-fc

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