Respect the Non-Beer Drinkers.
Let's talk about "tasting rooms" - sort of like a brewery's company store, they sell a few ounces of their beer for a buck or two. Sometimes they have pretzels or nuts, but they're not a full bar and they don't have food. They just have beer from the brewery that they're in.
As a beer connoisseur, the husband loves these places. But as a non-beer drinker, they offer very little for me. So what can a tasting room do to ensure that they're something more than a quick stop while I watch the husband drink?
- Make some root beer, and offer it on tap with the other beers. If nothing else, carry another brand's root beer or soda.
- Get some food. Seattle has a great wealth of food trucks, and I'm sure they'd love to park at your place and sell some food.
The longer that the non-beer-drinkers (aka the designated drivers) are kept entertained - rather than feeling left out - the longer our whole group will stay at a tasting room.
Tags: economics marketing