Online Marketing Protips.
I dug up some old thoughts about online marketing.
- The best color for CTA buttons? Orange. No, seriously, they should all be orange.
- Show pictures of the thing you're selling. People won't buy something if all they see is some vaguely happy person. Also, relatively few visitors will be able to identify with the single image you can show.
- If you have a segmented market, design a fork for visitors to self-select their segment as early as possible. Then you can market to their niche.