Blogs about widemile from Pew Pew Laser Blog

Still Employed.

Last week was a tough week at work - it was time for a "reduction in workforce". Some folks had been extra stressed over the past couple weeks. I'd actually been a little worried that they were just going to shutter the place - like an FDIC bank seizure.

On the day that everyone was let go, I was completely oblivious. It's tough to see people go; colleagues that I've been working with for so long. As always, I regret missing that last precious opportunity to say goodbye. To everyone who was laid off, I wish you all the very best in your future endeavors.

I understand that staff cuts had to be made. It's a helluva tough economy, and no company is surviving unscathed. I'm relieved that we've made the changes; and of course I'm relieved that I'm still working.

A Working Girl.

Perhaps you've been wondering what it is that I do for a living. My company, Widemile, is an internet marketing company. We have a platform for landing page optimization. I build the web pages from creative compositions and set up the optimization tests in our platform. Check out these links for more information.

• Ye Olde Unicorn Shoppe - This Flash animation was done by our wonderfully innovative Creative team. It explains our service offerings to other advertising and web agencies.
• Help for the Holidays from the Wall Street Journal - This article talks a little about optimization in general. Frans is my boss.
• Widemile.com - Yes, there's always our website to check out. Oh, you say you're interested in what positions Widemile is hiring for? Happy to oblige. Send me your resumes, and I'll put them in the right hands.

You can also read my past blogs on the topic at http://www.pewpewlaser.com/tag/widemile.

Widemile as a Products Company.

We had a little company meeting on Thursday; with champagne. We celebrated last week's beta release of our optimization platform. This marks a shift in the company focus - from direct service / agency work to software solutions provider.

The CTO had been saving a bottle of Dom Pérignon 1990, and he was kind enough to bring it in for this occasion. We all had a plastic champagne glass with a few sips of DP. Those of you who know me might think the fancy champagne was wasted on me, but it was very smooth - I didn't even make a face. I did feel very warm in the face for about half an hour, though.

Widemile Is Hiring.

Yes, I've put on my corporate shill hat yet again. But you're getting the inside dope right here. I just put up two new job descriptions on our website: Office Manager and Technical Support Team Manager.

The Technical Support Team Manager position is a great opportunity for someone out there with great support experience and web coder chops. The job description asks has quite a few bullet points, but I'd still like to see some applications you, my peeps. So polish up those resumes, and drop my name on your cover letter. Widemile's going places; you can come along.

Yes, that Widemile.

My company, Widemile, finally made our big awesome secret announcement today. And we had a website to go with it. :) This is really huge news if you're a marketer who spends money on pay per click advertisements. Or someone who provides web services for one of those marketers.

For about 2 years, Widemile has provided full service landing page optimization. A landing page is where you go after clicking an ad, such as the ones at the bottom of my site. Each time those ads are clicked, the advertiser pays a few bucks to the ad-server (Google, for instance) and the clicker is taken to the advertiser's webpage - the landing page. A well designed landing page is going to entice visitors to convert - for example, to sign up for a newsletter or buy a shiny new widget. Landing page optimization is the process of refining those landing pages to get visitors to convert; to do whatever it is that the advertiser wants.

Widemile has an awesome platform that we use to optimize the pages. Our platform automatically tries various elements on the page, and measures which elements are effective in getting visitors to convert. The big announcement is that instead of just doing this for our customers, we're going to let partners use the platform to help their customers out.